This promotional campaign for tennis manufacturer Babolat consisted of a marketing email, landing page and promotional video.
This for Amélie Company, where I’ve been crafting solutions on and off since 2008.
This is from Coloradans Against Auto Theft, and supported a summer campaign of concert events throughout the Denver Metro area.
This contest giveaway challenged Parents and Kids to make a video for YouTube that showed the kids playing like their favorite Babolat Serial Player. We leveraged the power of YouTube and social media to drive contestants to the contest site, where they could post their videos. Winners were chosen based on popularity, and the grand prize was a trip to the BNP Paribas Open.
The site was built on WordPress, with a custom theme, custom and open-source plugins, and featured two-factor authentication and a voting system that prevented contestants from gaming the system to vote-load their own entries.
Each video was posted by the entrant by simply pasting their YouTube URL, creating a WordPress post.